Our Thinking
Perspectives on AI, expertise, and why the hard problems matter most.
March 28, 2026 · Mark Freedman & William VanBuskirk
The Socratic Superpower: Why Asking AI Questions Matters More Than Prompting
Most people interact with AI by screaming at it. The real leverage is in the back-and-forth.
ai-strategycollaborationmethodologyRead
March 25, 2026 · Mark Freedman & William VanBuskirk
Beyond the Easy Problems: Where AI Actually Creates Value
Everyone's automating outbound emails and meeting notes. The real value is somewhere else entirely.
ai-strategyoperationsvalueRead
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