Our Thinking
Perspectives on AI, expertise, and why the hard problems matter most.
April 12, 2026 · William VanBuskirk
Your Workarounds Are Telling You Something
The enterprise software industry has spent 30 years telling people their workarounds are wrong. What if the workarounds are the smartest thing in the building?
strategyphilosophyoperationsRead
March 30, 2026 · Mark Freedman & William VanBuskirk
Go to Gemba: Why AI Should Learn from the Floor
In lean manufacturing, when something goes wrong, you go to where the work happens. We think AI should work the same way.
leanoperationsexpertiseRead
March 25, 2026 · Mark Freedman & William VanBuskirk
Beyond the Easy Problems: Where AI Actually Creates Value
Everyone's automating outbound emails and meeting notes. The real value is somewhere else entirely.
ai-strategyoperationsvalueRead
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