Our Thinking
Perspectives on AI, expertise, and why the hard problems matter most.
May 4, 2026 · William VanBuskirk
Use cases ship. Operating models work.
The industry sells agent use cases (meeting summarizer, support copilot, sales-research bot). The unit of design that actually scales is the operating model: an agent with a beat, peers, escalation paths, and artifacts it owns. The agent goes on the org chart, not in the feature list.
April 12, 2026 · William VanBuskirk
Your workarounds are telling you something.
The enterprise software industry has spent 30 years telling people their workarounds are wrong. What if the workarounds are the smartest thing in the building?
March 25, 2026 · Mark Freedman & William VanBuskirk
Beyond easy problems: where AI actually creates value
Everyone's automating outbound emails and meeting notes. The real value is in coordination problems that cross manufacturing, engineering, and supply chain.
Bring us the mess.
We’ll show you the map.
Every conversation starts with your problem, not our pitch. Book 30 minutes and we’ll explore whether myai fits.